Chirayu Shah is the General Manager for Conserve It Pty Ltd. His primary responsibilities include running the Conserve It business on a day-to-day basis and making sure business achieves its KPI in all aspects of the business.

He has overall responsibility for the technical sales, business development, product distribution, and support at Conserve It. Chirayu has been with Conserve It for more than nine years and has grown from being a Controls Engineer in 2008 to being General Manager in 2014. Prior to working for Conserve It in Australia, Chirayu was Senior Engineer – Special Projects at Integrated Automation in India and worked on projects with the Government Organizations in various fields of research, including but not limited to space, plasma, and atomic energy projects. Chirayu has been involved in the Automation and Controls Industry since graduating from the University of Gujarat with a Bachelors in Instrumentation and Controls in 2002 and a diploma in Business Management in 2007.